In her role as Vice President of Marketing, Cristina is responsible for the development and execution of Stretto’s marketing strategy. She evaluates the company’s market position and ensures its suite of corporate-restructuring and consumer-bankruptcy services are well-positioned to increase brand reach. With nearly 20 years of experience marketing professional services, Cristina applies an analytic approach and clear metrics to measure return on investment that inform annual department spend, as well as achieve optimal growth for the business. She directs public relations efforts with the objective of establishing Stretto and its team members as industry thought leaders on bankruptcy administrative support services. Cristina leads a team of skilled marketing professionals in implementing internal branding and communication initiatives geared toward cultivating a robust corporate culture. Cristina also serves on the Stretto Executive Management Team.